Brand Identity
Botanic Identity Refresh
Client: Sável Botanics
A refreshed identity system — marks, typography and packaging direction — for a botanical skincare line.
Objective
Modernise a dated identity while keeping its apothecary heritage.
Approach
We explored identity directions rapidly with AI-assisted visualisation, then hand-refined the chosen route into a production-ready system with packaging mockups.
Results
Full system delivered in 4 weeksShelf recall up 27% in testingRolled out across 14 SKUs
"It feels like us, only sharper."